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Best & Worst Advert: March 2012

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March came on gone and no one really noticed. So what were the best and worst videos in the UK during this time, my view after the jump.

EDF Energy – Feel Better Energy

For me it has to be the new EDF energy advert, it’s simply able to put a smile on your face without an over-bearing message, just a simple “feel better about energy”. Its fun, not to serious and I’m sure we’ll be buying these as toys very soon.

http://www.youtube.com/watch?v=s2BwOMBlato

The music although not my preferred taste goes well, and the bobbing of the small toy flame is both enchanting and cute.

Internet Explorer – A More beautiful Web is…

As for the worst advert in March, yes I may be a bit biased – however this advert just comes across as cocky, unfriendly and has no actual meat to it. I’m of course referring to the new Internet Explorer advert. Its loud, shouty and just reeks of desperation; the worst thing however is the advert is pointless and shows nothing of any real relevance or importance. The web is more beautiful because the back buttons look different?

http://www.youtube.com/watch?v=GFE4rkSaKOY

As shares in people using IE fall, these adverts for the reborn browser I guess will become more common place, which isn’t a good thing. But let’s hope they at least start showing something of interest.

So am I right or wrong – let me know in the comments section below.


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